Clarity for complex decisions
Purpose Line Advisory supports leaders across strategy, growth, partnerships, transformation, reputation and executive decision-making.
OUR EXPERTISE
Strategy and growth
Growth strategies, commercial planning, revenue diversification and new opportunities.
Business development
New markets, partnerships, tenders, grants and commercial propositions.
Partnerships and influence
Government, corporate, community and stakeholder engagement.
Transformation and change
Merger integration, organisational change and sensitive communication.
Reputation and crisis
Issues management, crisis communications, media strategy and reputation.
Executive advisory
Trusted support for CEOs, Boards and senior leadership teams when the stakes are high.
Why Purpose Line
Purpose Line Advisory is led by Michael van Oudtshoorn, a senior executive with experience across growth, fundraising, partnerships, marketing, communications, government engagement and organisational transformation.
Michael has worked within complex national organisations, advised CEOs and Boards, developed significant new revenue streams and led teams through major growth and change.