WHO I AM. WHY ME.

I’m Michael van Oudtshoorn, founder of Purpose Line Advisory. I help purpose-led organisations make sound decisions, build support and move forward with confidence.

My experience spans growth, fundraising, partnerships, marketing, communications, government engagement and organisational transformation. I’ve worked within complex national organisations, advised CEOs and Boards, developed new revenue streams and led teams through significant growth and change.

Clients engage me when the issue is important, complex or sensitive, and they need clear thinking, practical advice and calm, trusted support.